npj Biodiversity 4 , Article number: 11 (2025) Cite this article Metrics We compared global media coverage and internet search interest in COP15—which resulted in the Kunming-Montreal Global Biodiversity Framework—with COP27, a climate-focused conference, and the popular American singer Taylor Swift. Despite the critical environmental and societal implications of biodiversity loss, COP15 received significantly less attention, even in highly biodiverse countries. Addressing this attention shortfall will be crucial for building the awareness and advocacy needed to achieve global biodiversity goals. On December 1 st , 2022, Dialogue Earth, an organisation focused on deepening public understanding of environmental issues through science communication, published an article calling COP15—the 15 th Conference of the Parties to the United Nations Convention on Biological Diversity (CBD)—the most crucial biodiversity conference in a decade 1 . In the article, author Mike Shanahan, a writer and biologist, described COP15 as a pivotal moment for biodiversity conservation, highlighting the importance of the Global Biodiversity Framework 2 and its ambitious set of global action targets designed to reverse biodiversity loss by 2030. COP15’s significance for tackling biodiversity loss—a global challenge with profound implications for the environment and society—resonated more broadly. A day later, on December 2 nd , 2022, Allianz Global Investors 3 argued that COP15 could be “nature’s Paris moment,” drawing a compelling parallel to the 2015 Paris Agreement adopted at COP21—the 21st Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC)—which had sparked major media attention and hopes for unified climate action. Initially scheduled for October 2020 in Kunming, China, the path to COP15 was not without obstacles 4 . The conference was delayed multiple times due to the COVID-19 pandemic, with its final phase ultimately taking place in Montreal, Canada, in December 2022. As negotiations unfolded, tensions ran high, with […]